As a construction company, standing out from your competitors is essential. Communicating what sets you apart from the competition can be a challenge, but it’s a necessary step to win more contracts and grow your business. While offering the lowest price may give you a competitive edge, it’s not always the most effective way to differentiate yourself. In this article, we’ll explore the four best ways to differentiate your construction company from the competition.
Assemble a Winning Team
One of the best ways to stand out from the competition is to have an all-star team of construction professionals. Developers and governments prefer to work with companies that have experienced and skilled employees from top to bottom. If your company is constantly replacing your project managers or skilled construction professionals, it might be time to re-evaluate your hiring process and overall company culture.
To build a top-performing team, recruitment should never stop. Always look for the best construction talent out there and do your best to retain their services. The current labor shortage in the construction industry makes these two elements more important than ever. Having the right people in place will ensure that your projects run smoothly and are completed on time and within budget.
Adopt Innovative Technology
Another way to differentiate your construction company is by embracing cutting-edge technology. If your company isn’t using the latest technology available to streamline and automate certain tasks, then you’re falling behind your competitors. Especially if you’re a smaller outfit competing with the big boys, technology is one of the best ways to level the playing field, allowing you to increase your capabilities cost-effectively.
There are many technologies available that can help construction companies work smarter, not harder. For example, project management software can help you keep track of schedules, budgets, and timelines. BIM (Building Information Modeling) technology can help you create accurate 3D models of your projects, allowing you to detect issues before they become costly problems. Drones can help you survey job sites, monitor progress, and keep stakeholders informed. By embracing these technologies and others, you’ll improve your efficiency, save time and money, and deliver higher-quality projects.
Deliver Outstanding Customer Service
Providing exceptional customer service is essential to differentiate your construction company from the competition. All it takes is one off-putting interaction from one of your employees with a potential client to blow your chances at a multi-million dollar contract. Great customer service starts from the top and makes its way down to your most entry-level team members. Make sure everyone is on board and knows how to interact well with those they come in contact with. This will help build your brand in a positive light, making people more inclined to work with your company in the future.
Exceptional customer service involves more than just being polite and courteous. It’s about understanding your client’s needs and delivering on their expectations. Listen to their concerns and communicate with them regularly, keeping them informed about project progress, delays, and changes. Respond promptly to their queries and take ownership of any issues that arise. By providing exceptional customer service, you’ll build a strong reputation and earn repeat business.
Prioritize Effective Communication
Effective communication is critical for construction projects to be completed on time and within budget. When it comes to dealing with your clients, make sure transparency comes first. This will help you manage expectations and lead to better referrals in the future. Great communication on-site will lower the odds of having one of your workers get injured, reducing the likelihood of your construction company facing any litigious actions.
Make sure your project managers and other team members communicate effectively with each other and with stakeholders. Use project management software to ensure everyone is up to date on schedules, deadlines, and budgets. Have regular team meetings and daily huddles to keep everyone on the same page.
The construction industry is currently experiencing an exciting era, but it’s also facing unprecedented levels of competition. To stay ahead of the game, it’s essential to adopt and leverage technology and people power.
What do people look for in contractors?
When considering a contractor, it is important to check references regarding the quality of their products, workmanship, and customer service. Additionally, it is advisable to investigate their professional reputation and the length of time they have been in business by consulting the Better Business Bureau. Ideally, you should look for a contractor with at least five years of experience.
Do contractors make 6 figures?
Senior-level professionals in the construction industry can reasonably anticipate earning five-figure or even six-figure salaries, without even having pursued a college degree to enter the field.